Youtube Ad types (Video Campaings)

-TrueView in-stream ads:

Use this format when you want your video ad to appear before, during or after other videos on YouTube and the Display Network.

 

-TrueView video discovery ads

For an ad (of any length) when people are searching on YouTube or browsing videos on YouTube and across the web.

 

-About bumper ads

Bumper ads are a short video ad format designed to allow you reach more customers and increase awareness of your brand. Your bumper video ad is of six seconds duration or less and plays before, during or after another video. Viewers do not have the option to skip the ad. You pay based on impressions. Bumper ads use CPM (cost-per-thousand impressions) bidding, so you pay each time that your ad has been shown 1,000 times.

8 Crucial AdWords Reports For Measuring Success

Reporting is a very integral part of search engine marketing (and digital marketing in general). Of course, it’s important to be able to show the return on investment (ROI) of the digital budget. However, by using reports to analyze performance, search engine marketers can optimize their accounts by changing bids, adding or pausing keywords, rotating in new ad copy, etc. Needless to say, it’s important to be very familiar with the reporting options that are available.

Last week, in Step-By-Step: Your First Keyword Report, you learned how to pull your first PPC report at the keyword level. The process for creating that report in Google AdWords is fairly similar to the method you will use to pull other reports. For example, you will choose your date range, the types of data you want to see, and select campaigns and ad groups for reporting. In addition you can set filters and even schedule these reports to run automatically. One of the best practices that I think is important to try to institute into your process early on is to not pull everything in a report. Try to narrow down exactly what you’re looking for and not bring in useless rows and columns that can clutter things up. You can always go back and add to reports later.

1. Ad performance:

 This self-evident report allows you to view performance data for each of your ads. Be careful how you view your ad data because it might be very dependent on the keywords that triggered the impressions more than that ads themselves. Of course the ads are vital to the performance, but if you’re going to look at the ad level, try viewing it all at the ad group level first. If you set up your campaigns with very tightly themed ad groups (as I recommended), this data will make more sense. Try to look for common themes that either spike or drop performance such as using pricing or strong calls to action in the ad text. This may help you come up with some winning directions to take your next creative build.

2. URL performance:

This report allows you to view performance data for each of your Destination URLs. Obviously, if you’re using one or just a handful of landing page URLs, this report might not be very helpful for you. But, if you have many URLs, especially ones that follow a certain hierarchy of your site, it may be useful to see which combinations of keywords, ads and web pages are bringing in the highest return. For example, are you selling more items by sending traffic directly to the product pages, the category pages or the sub-category pages? What about lead generation? Are more people filling out your lead form if they’re sent to a specific info page or to the home page?

3. Ad group performance:

This report allows you to view ad group performance data for one or more of your campaigns. If you do have tightly themed ad groups, it might be easier to manage your keywords at the group level than at the keyword level. Sure, you can go in every now and then and adjust your keywords, but it may be easier in the day-to-day grind to optimize 100 ad groups vs. 10,000 keywords.

4. Campaign performance:

This report allows you to view performance data for your campaigns. Because the campaign level data is easy to see from a single screen in the interface, you would probably only need to pull this report for historical purposes. For example, you can set the date range to go back several years and then choose the unit of time in months. This way you could get a good month-over-month look at how your account has been performing.

5. Account performance:

This report allows you to view performance data for your entire account. As with the campaign performance report, you probably only need to pull this report when you want to focus on comparing units of time against each other.

6. Demographic performance:

This report allows you to view performance data for sites by demographic. Demographic information (male/female, age, etc) is not available for your search campaigns. You should know that Google offers more than just advertising on search engine results page. Their ad network, the Google Content Network, is one of the largest (if not the largest) ad networks in the world and allows advertisers to put ads on various sites around the internet. I’ll discuss the Google Content Network (and placement targeted campaigns) in future posts of this column.

7. Geographic performance:

This report allows you to view performance data by geographic origin. The geographic performance report shows you approximately where your visitors are coming from, based on their IP addresses or any locations included in their search queries. Use the report to reach your marketing objectives by reviewing the data as free market research and as a basis for optimizing a national campaign by region. For example, if you find that users from the east coast are converting higher than those on the west coast, you may want to change your campaign settings to just target those higher converting areas. As well, you may find some great intelligence to share with your advertiser about which parts of the country (or world) are searching for product or brand terms. This may be a good indicator for which regions could use more offline marketing efforts.

8. Search query performance:

This report allows you to view performance data for search queries which triggered your ad and received clicks. This report is one of the new(er) reports from Google and is a great source of data from your campaign. Remember, the keyword which gets credit for an impression, click or conversion may not be the exact keyword or phrase that triggered the actual ad. Does that make sense?

Remember how broad match works to cast a wide net for you? So, if you see that an impression was recorded for the term cake, the actual query may have been pineapple upsidedown cake or even cake walk. Because cake appeared in the query string, your ad was triggered. The more general the term, the more often you’ll find various iterations and versions that can trigger it to show an ad. By looking through the search query performance report, you’ll be able to uncover keywords that are triggering ads but you may not have in your account. It’s better to add these keywords (or make them negative keywords) so that you can have better control over their spend and optimization.

That’s it. There are some good reports here for you to check out. Once your account has accrued a good data set (maybe two or three weeks worth), try running some of these reports to see what you can find. It’s good to get used to start seeing the data now so that you’re more familiar with it later.

Understanding SEO Concepts and Tools

1) What is SEO ?
Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

2) How many types of SEO and introduce them ?
Two Types of SEO are:
1. On Page Optimization
2. Off Page Optimization

1. On Page Optimization
It refers to all measures that can be taken directly from the website in order to improve its position in search rankings.
2. Off Page Optimization
It refers to factors that affect your website or web page listing in natural search results in which they are not controlled.

3) What do you mean by Backlink?
A hyperlink on another website which is pointing back to your own website.They directly affect the page rank of any website.

4) What are outbound Links?
The outbound links are our website links to other webpage or website.

5) What are inbound Links?
Inbound links are other website links to our webpage or website.

6) What are the SEO tools do you use?
The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.

7) Tell me something about Googlebot?
To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

8) What is the main purpose of using keyword in SEO?
Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet.Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

9) What is Cross linking and what are the function of Cross linking?
1. Cross linking is used to refer the process of linking one site to another site and provide a
way to allow the accessing to it.
2. It provides the users with reference sites that consists the content related to the search.
3. It doesn’t need to be owned by the same person as it provides the methods that have
been built on the Internet.
4. It serves the purpose to display the page on the search engines using search engine
optimization techniques and methods.
5. The site ranking is calculated on the basis of the relevance of the sites and then it is
reflected on the search engine.
6. It uses SEO tools that provide reciprocal links and inbound links that can be used as our
SEO.

10)Can you mention the functions of body content relevance?
Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

11) What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by different names. It is a software
program that follows, or “Crawls” different links throughout the internet, and then grabs the
content from the sites and adds to the search engine indexes.

12) What does it mean if nothing appears on doing search on the domain?
On doing search on your domain and if nothing appears then there are three possibilities.
1. May be the site is banned by search engines
2. May be no index by search engines
3. Some canonical issues

13)What is keyword stemming?
The process of finding out the root word from the search query is referred as keyword stemming.

14) Name some SEO blogs that you frequently read?
1. MOZ
2. Search Engine Land
3. Search Engine Journal
4. Jimboykins
5. SEOSmarty

15) What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.

16) How many types of Meta Tags are there in SEO and what are their characters limits?
There are two types Meta tags in SEO.
1. Description Meta tag with 150 characters limits
2. Keyword Meta tag with 200 characters limits

17) How many characters limits in Title tag?
We can add 70 characters in title tag.

18) What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

19) What is white hat SEO ?
In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies,
techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
20) Tell me something about Black Hat SEO?
In order to get a high ranking in search engine result page, websites go for various methods and
techniques which are characterized by two categories. One method that is acceptable by search
engine guidelines is known as White Hat SEO, while the other method which is not acceptable
by search engine guidelines is known as Black Hat SEO.

21) Name few Black Hat SEO techniques?
1. Link Farming
2. Hidden text, etc.
3. Gateway or Doorway pages
4. Cloaking
5. Keyword Stuffing

22) Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links are not passed by search engines bot and therefore cannot be cached or
indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts
an impact over page rank.

23) What is Google Page Rank ?
It is an analysis algorithm used by google to help determine the relative importance of a website.
Google want to return page rank results that are high quality relavant and trust worthy websites.

24) What is Search Engine Results Page ?
A search engine results page (SERP) is the list of results that a search engine returns in response to a specific
word or phrase.Each listing includes the linked Web page title, the linked page URL (Uniform Resource Locator),
a brief description of the page content and, in some cases, links to points of interest within the website.
25) What is the difference between PR (page rank) and SERP (Search engine result page)?
Page rank is calculated on the basis of quality inbound links from other website or webpages to
our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages which is
returned by the search engine after a search query or attribute.
26) Why the Title Tag in website is valuable?
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.

27) What is considered as more significant, creating content or building backlinks?
Both are necessary, creating quality content is equally important to building backlinks. Although,building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

28) Can you mention the difference between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.

29) What do you know about LSI?
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars,
car auctions, Bentley car, car race etc.

30) How will you cross-check whether your SEO campaign is working or not?
To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result.
The number of search result will tell you whether your SEO campaign is working or not.

31) What is the meaning of competitive analysis?
Competitive analysis does the comparison, between the website I am optimizing, and the
website that is ranked highly in search results.

32) What will be your next steps if your SEO methods or technique does not work?
My first attempt would to try analysis the problem and resolve them step by step :
1. Firstly I would try to see whether it is a new project, and then like to re-check the key
words.
2. Also, I would look for relevant key-words that can be helpful.
3. Even though the webpage and website has been indexed well and still not appearing on
the first 10 pages of search engine result page, then I would make some changes in
page text, titles and description.
4. If website is not indexed well or dropped from the index, than it might comprises
serious issues and re-work might be required.

33) What is PPC?
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

34) What is 301 redirect?
It is a method by which the user is redirected to new page url to old page url. It is a permanent
redirect and it is also useful in directing link juice to new url from old url.

35) What are Webmaster tools?
Webmaster tool is a service provided by Google from where you can get backlink information,
crawl errors, search queries, Indexing data, CTR etc.

36) What is keyword density ?
From SEO point of view, keyword density will definitely help to stand out your content from
others.

37) what is the formula for knowing keyword density?
The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

38) What is robots.txt?
Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.

39) What will you do, for the company website you are working for, decides to move all the contents to new domain?
The first step would be to update the previous site with a permanent redirect to new page for all pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

40) Can you optimize the website which has pages in millions?
From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.
1. Good Internal link structure.
2. Generation of dynamic title and description.
3. Dynamic XML sitemap generation.

41) What is the latest update in SEO?
The latest updates in SEO are:
1. Google Panda
2. Google Penguin
3. Google Humming bird

42) What is Google Panda ?
It is launched on Feburary 2011.The main purpose of this update was just to keep those low quality and low content sites
away from from top ranking visis and give the actual sites they give.

43) What are the factors of Google Panda ?

The factors of Google Panda are :
1.quality control
2.content
3.spelling
4.stylistic and factal errors
5.does not have any duplicate content
6.would you be comfortable to give credit card information.

44) What is Google Penguin ?
It was launched on April 2012.The main purpose of this update is to penalised and decrease the ranking of share that breach google web master guidelines set by search engines.

45) What are the factors of Google Penguin ?
The factors of Google Penguin are :
1.Sending automated quries to google.
2.Don’t load pages with irrelavant keywords.
3.Don’t create multiple pages subdomains. or Domains with duplicate content.
4.Follow the guidelines of goole webmaster tool.

46) What is Google Humming bird ?
It was launched on Septmber 2013.It is paying more attention and each word to query ensuring that the whole query is taken into account rather than than particular word’s that the goa is that pages matching the meaning a few words.

47) What is meant by Backlink Quality Checker ?
Through Backlink Quality Checker you can know who links to your website.

48) How will you neutralize a toxic link to your site?
Through Backlink Quality Checker you can know who links to your website. Now, you have to
go to ‘ Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disavov tool’.

49) What is Google SandBox?
The place where google stores newly websites.They won’t be appear in the search results for normal quries. if ones the google verifies that the website is legitimate it will move the website into google index.

50) How can you categorize the digital marketing ?
The digital marketing is categorized into two segments :
1.Inbound marketing
2.Outbound marketing
1.Inbound marketing
This technique takes the help of social media,digital content in e-bboks,webinars or e-news letters to increase the number of clicks on links and learn more about a comany and its services.

2.Outbound marketing
This segments includes placing ads,cold calls,e-mails or reach out the potential customers through digital mediums.

Google Ad-Words: Introduction

1)what is Google Adwords?
Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites. It will place a text ad that appears when people
search for Keywords associated with your offering.

2) Explain how Adwords work?
Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page. Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.

3) Explain why to use Google Adwords?
Google Adwords behave differently to traffic that comes from Google Adwords or “Pay Per Click”. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy. So few visitors through Adwords might be more valuable than million visitors.

4) Explain what is Ad rank?
Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.

5) Explain how does Ad Rank impact Cost-Per-Click?
Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay when someone clicks on their ads. Your CPC can be calculated by following way.

Your Price = The ad rank of the person below you/ your quality score + $0.01

6) Explain how does a Google auction work?
Each month auction gets run billion of times, and the result is such that users find ads that are relevant to what they are viewing The search engine processes the request and runs the auction that determines the ad positions and each advertiser’s CPC.

7) Explain what gets entered into a Google Account?
Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related to the auction with the maximum bid specified as well as the associated ad.

8) Explain what is Google Quality Score?
It is the estimation of the quality of ads keywords and landing page higher quality ads can lead to lower prices and better positions it is reported on 1 to 10 scale and its components are expected CTR, ad relevance, and landing page quality.The more relevant your ad is to the user the more likely is that you will see the higher quality score.

9)What are Automatic bidding strategies?
The Automated bidding strategies are as follows:

I.Maximize Clicks:-
Automatically set bid to help to get as many clicks as your budget.

II.Target Search Page Location:-
Automatically set your bid to help increase the chances that your ad appear at the top the page or on the 1st page of search results.

III.Target Out Ranking Share:-
You choose a domain you want to outrank and how often you want to outraken.

IV.Target CPA:-
Automatically set bids to help to get as many conversions as possible at the target CPA you set.Some conversations may cost more or less than your target CPA.

V.Enhance CPC:-
Automatically adjust manual bids to try to maximize conversions.

10)Explain what is an ad group in Google Adwords?
An ad group is a container of your keywords, ads, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. It’s not desirable to include all your keywords into the single ad group but to make keywords into themes.

11)Explain what is conversion optimizer in Adwords?
Conversion Optimizer is a tool used by Google Adwords forbid manipulation and decides which clicks on the ad will be valuable. It can help you to return maximum on your investment (ROI).

12) Mention some of the Google Adwords Ad Extensions?
Different ad extension can enhance the increase in traffic. Some of the common Ad extensions used in AdWords are:-
Sitelinks
Call Extensions
Location Extensions
Social Annotations
Seller ratings
Mobile app extensions
Offer ads
Communication Ad
Review extension

13) Mention in Google Adwords that options can’t be changed after creating an account?
After creating account Currency and Time Zone, cannot be changed.

14) Explain how you can improve conversion rates?
By creating ads that match properly with keywords and create tightly themed ad groups, you can target users with the campaign that helps in conversions.

15) Mention what is the limit set for the number or characters for Adwords ad?
Limit for Adwords is
Headline line 1st: 30 characters
Headline line 2nd: 30 characters
Website URL: 15 characters
Description: 80 characters
Destination URL: 1028 characters
In URL No images are allowed.

16) Explain what is the meaning of CTR & how you can calculate?
CTR stands for Click through rate. CTR tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is given as follows
CTR = Number of Clicks / Number of impressions X 100

17) Mention what is the type of Keywords?
There are no specific types of Keywords however they are classified on the basis of how likely is going to be clicked by visitors
Research Keywords: It tends to contain one or two words – Tea
Consideration: It tends to contain two or three words – Green Tea
Purchase: It must have more than three words – buy loose green tea
Loyalty: This must be shorter- Starbucks

18) Explain what is Google Ad API?
API stands for Application program interface. Google Ad API is designed for representing large, tech-savvy advertisers and third parties.
It allows developers compile an application that directly interacts with Google Adwords server.

19) Mention what all things can be done using Google Ad API?
With Google Ad API, you can build an application that can do following things:
You can automatically generate keywords, ad text, custom reports and landing pages.
Develop additional applications and tools to help you manage accounts.
Synchronize Adwords data with your inventory system to manage campaigns based on stock.

20) Explain how you can track conversions in Google Adwords?
In Google Adwords, Conversion tracking can be done in following ways Tracking purchases by including basic tracking code provided by Adwords and changing it with extra code unique to your particular e-commerce platform View-through conversion window options tracks when a person sees your ad but does not click it (impression) By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked  By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.

21) Explain what are the other two options for bidding other than CPC(Cost per Click)?
CPC stands for Cost per click. Rather than CPC we have other two options are Cost per Thousand Impression (CPM) and Cost Per Action (CPA).

22)What are the Targeting options in Search network ads?
Keywords
Demographics
Interests and topics
placements

23)What are the Targeting options in Display network ads?
Remarketing
Demographics
Interests and topics
placements
Auto & Manual

24)Different sizes of display ads?
I.Square and rectangular image ads
accepted size for square: 200*200, 300*300
accepted size for rectangular image ads: 300*250

II.Leaderboard image ads
accepted size: 728*90, 468*60

III.Skyscraper image ads
accepted size:160*600, 300*600

25)what are the access levels in AdWords?
I.Email Access
II.Read-only Access
III.standard Access
IV.Admi Access

26)what are the different types of billing strategies?
There are three different types of billing strategies:
I.Automatic billing
II.Manual billing
III.Monthly invoice

I.Automatic billing
It automatically increases the billing based upon your ads.

II.Manual billing:
By manually we can do the billing.

III.Monthly invoice
if we want to do monthly invoice the company must complete at least one year of registration. You must spend 5000$ at least in a month.

27)What is Ad rotation?
If you have multiple ads within an ad group your ad will rotate because no more than one add from your account can show at a time.

28)What is Rotate Evenly?
When an ad group is enabled will rotate the ads in the ad group evenly for a 90 day period.

29)What is Rotate Indefinitely?
The setting delivers your add more evenly into an adoption but does so far an indefinite amount of time and does not optimize.

30)What is IP Exclusions?
You can exclude IP address by campaigns so, that all adds to the campaign are blocked from computers and networks associated
with those IP address.
You can take care adds of certain neighborhoods of the internet map by excluding the IP address.

31)What is Adwords Experiments?
Adwords Experiments it allows you to test changes to your account on the portion of the auction that your ads participate.

32)what is Keyword Insertion?
It lets you automatically update your ads with the keywords in an ad group, this can help make your ads more relevant to user
searching for what you offer.

There are three different types of keyword insertion:
I.Title case
II.Sentence case
III.Lower case

I.Title case:
The first letter of all your keywords should be capital.
{Keyword: Default Text}

II.Sentence case
Only First letter of keyword will be capital.

III.Lower case
No letter should be capital.

33)What is Dynamic search ad?
It uses the Google organic web crawling technology to automatically target relevant search queries based on retailers website contains.
Advertisers with the content rich website will see the best results by using dynamic search ads.

34)What are the targeting options in Dynamic search ad?
All web pages
Specific web pages
page feed

35)What is an Opportunities tab?
It is an entire section dedicated to helping to improve your campaign.it can help you to discover new keywords improve bid budget etc.

36)What are Ad Preview and Diagnosis tool?
A tool in your account that helps to identify why your add or ad extension might not be appearing the tool also shows a preview of
Google search results page for specific terms this helps you to see which ad and ad extension is showing for the keyword.

37)What is Over delivery credit?
Over delivery credit is when AdWords show your ad more than what your daily budget would normally allow, your daily cost would be up to 20% more than average daily budget but in complete monthly billing period you will never be charged more than your monthly charging limit.

38)What are Invalid Clicks?
Clicks on the ad that Google considers to be ill legitimate such as unintentional clicks or clicks resulting from malicious software.

39)Guidelines for search ads?
I.All caps are not allowed
II.Click Here is not allowed

40)What is Remarketing?
Remarketing helps you reach people who have visited your website or used your app.there are two types of Remarketing
I.Standard Remarketing:
it will show an ad to your past visitors as they browse display network websites and use display network apps.

II.Dynamic Remarketing: Target People who have visited your website for a particular product or services.

41)What is PLA?
PLA Stands for Product Listing Ads. This ad strategy is used to advertise products ads on Google search and partners.
This campaign is also called as shopping campaign mostly used by E-commerce website.

42)What are Converted Clicks?
Converted Click is a metric which is used to track the total number of clicks which resulted in a conversion.

43)What is Price Extension?
Price Extension is used to display the price of a relevant product.

44)What is meant by Search queries?
Search queries are the exact keywords for which your ads were triggered.

45)What is Campaign Management?
Campaign Management is a process of creating and managing an advertising campaign for a company on Google Adwords.

46)What is Click tag?
Click tag is used to track a total number of clicks on the links from different sources.

47)What is Google Adwords Double Serving Policy?
It means the advertiser cannot advertise for same keywords from multiple accounts. The purpose of this policy is to avoid showing ads of same companies.

48)How can you improve Quality Score?
I can Improve Quality Score by using optimization techniques in the campaign.

49)what is Keyword density?
Placing the relevant keywords throughout your content is very important it helps search engines work out what your content is about.

50)What is Ad unit?
Ad unit represents an ad location on one or more pages of your website an ad unit object include size an id and the unique name the id is used to identify ad unit objects.

Google Ad-Words Match Type

About keyword matching options

Keyword match types help control which searches on Google can trigger your ad. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers.

• Broad match

  Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. So if your keyword is “women’s hats,” someone searching for “buy ladies hats” might see your ad. Learn more about broad match.

• Negative match

  Excludes your ads from showing on searches with that term. So if you’re a hat company that doesn’t sell baseball hats, you could add add a negative keyword, designated with a minus sign (-baseball hats). Learn more about negative match.

More advanced options

These options are only recommended for advanced advertisers trying to segment specific sets of searches. 

So that you don't miss out on potential customers, we may show your ads for close variations on broad match modifier, phrase match, and exact match keywords. Close variations of these match types can include misspellings, singular or plural forms, acronyms, abbreviations, accents, and stemmings (such as floor and flooring).

• Broad match modifier

  Similar to broad match, except that the broad match modifier option only shows ads in searches including the words designated with a plus sign (+women’s hats) or close variations of them. Learn more about broad match modifier.

• Phrase match

  Ads may show on searches that match a phrase, or are close variations of that phrase, with additional words before or after. Ads won't show, however, if a word is added to the middle of the phrase, or if words in the phrase are reordered in any way. Designated with quotation marks ("women's hats"). Learn more about phrase match.

• Exact match

  Ads may show on searches that match the exact term or are close variations of that exact term. Close variations here may also include a reordering of words if it doesn’t change the meaning, and the addition or removal of function words (prepositions, conjunctions, articles, and other words that don’t impact the intent of a search). Designated with brackets, the keyword [women's hats] could show when someone searches on Google for “hats for women.” Learn more about exact match.

Google Ad-words Video Certification

Google Video Ad-Words Campaign:

Video ads can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world or put the camera on yourself and explain how your product or service can benefit your audience.

About the Exam:
This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

The course has following content to study:

1. About video advertising
2. Creating ads and campaigns
3. Measuring and optimizing performance

__________________________________________________________________
Question Pattern: Multiple Type
Duration: 90 minutes
Queastion: 74 questions
Passing Score: 80% passing score
*Validity period of 12 months
___________________________________________________________________

Find below few of the questions which may be asked while taking Google Ad-words Video Certification:

1. What’s an example of a managed placement for a TrueView in-stream ad?

A) A website on the Display Network

B) A specific YouTube video

C) All of the listed answers are correct

D) A YouTube channel

Correct answer is:

C) All of the listed answers are correct

Explanation: It comes under placement targeting. You can target YouTube channels, YouTube Videos, Website on the Display Network and Apps on the Display Network.

2. What is masthead billing based on?

A) Impressions

B) A flat daily fee

C) Impressions and clicks

D) Clicks

Correct answer is:

B) A flat daily fee

Explanation: As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.

3. You can see average video-view duration metrics in the:

A) Google Analytics

B) the “Audience retention” tab in YouTube Analytics

C) reports in AdWords

D) the “Campaigns” tab in AdWords

Correct answer is:

B) the “Audience retention” tab in YouTube Analytics

Explanation: You can use the Audience retention report to get an overall measure of how well your video keeps its audience. Use the report to see:

Average view duration for all videos on your channel

Top videos or channels listed by watch time

Audience retention data for a specific video for different timeframes

Relative audience retention for a video compared to the YouTube average for similar videos

4. A TrueView in-stream ad view is counted when a viewer:

A) watches at least 25% of the video

B) watches the video until the last quartile

C) watches at least 30 seconds of the video or completes it

D) watches the video for five seconds or longer

Correct answer is:

C) watches at least 30 seconds of the video or completes it

Explanation:Viewers can choose to skip the video ad after 5 seconds. If they choose not to skip the video ad, the YouTube video view count will be incremented when the viewer watches 30 seconds of the video ad (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first.

5. True or False: Advertisers have to implement a code to use the re-marketing feature on AdWords for video.

A) False

B) True

Correct answer is:

A) False

Explanation: Remarketing lists are created by linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:

People who watch any of your videos

People who take an action (like, dislike, comment, or share) on any of your videos

People who view your video as a TrueView video ad

People who visit or subscribe to your YouTube channel

6. TrueView in-stream ads can appear on:

A) YouTube Mastheads

B) the Google Play Store

C) Google search results and YouTube watch pages

D) YouTube watch pages

Correct answer is:

D) YouTube watch pages

Explanation: TrueView in-stream video ads can appear on YouTube watch pages and on videos on partner sites and apps in the Display Network.

7. If someone clicks a TrueView video discovery ad, where do they land?

A) The ad’s destination URL

B) The advertiser’s YouTube masthead

C) The video on the YouTube watch page or advertiser’s channel

D) The advertiser’s website

Correct answer is:

C) The video on the YouTube watch page or advertiser’s channel

Explanation: Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself.

8. The most effective way to control the number of times someone sees an ad is by:

A) Monitoring audience retention metrics with YouTube Analytics

B) Setting a lower cost-per-view (CPV) bid at the target group level

C) Lowering bidding levels

D) Setting a frequency cap

Correct answer is:

D) Setting a frequency cap

Explanation: Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.

9. Where would a call-to-action (CTA) overlay show?

A) All of the listed answers are correct

B) On TrueView Video discovery ads

C) On videos on your channel

D) On embedded videos

Correct answer is:

B) On TrueView Video discovery ads

Explanation: Call-to-action overlays are eligible to show on any TrueView video ad on YouTube.They’re associated with the video instead of the ad, call-to-action overlays will show whether your video is triggered through an ad or an organic (unpaid) view.

10. An advertiser can use a re-marketing tag to target people who’ve:

A) searched on YouTube for videos about products like hers

B) set up multiple YouTube accounts

C) posted videos on YouTube that mention her products

D) subscribed to or unsubscribed from her YouTube channel

Correct answer is:

D) subscribed to or unsubscribed from her YouTube channel

Explanation: Re-marketing lists are created by first linking your YouTube account to your AdWords account. Once you link accounts, you can create re-marketing lists that reach people who have done the following YouTube-related actions:

Viewed any video from a channel

Viewed any video (as an ad) from a channel

Liked any video from a channel

Commented on any video from a channel

Subscribed to a channel

Added any video from a channel to a playlist

11. What are the targeting options for mastheads?

A) Affinity, remarketing, and topics

B) Visitors to the YouTube homepage in a targeted country

C) Affinity and remarketing

D) Topics and remarketing

Correct answer is:

B) Visitors to the YouTube homepage in a targeted country

Explanation: Affinity and topics targeting are possible but remarketing is not possible. Most appropriate and close answer is Visitors to the YouTube homepage in a targeted country.

12. True or False: YouTube re-marketing lists can be used with standard text and display ads.

A)True

B) False

Correct answer is:

A)True

Explanation: You can also use video remarketing lists for standard AdWords text ads or display ads.

13. Which is a best practice for a successful TrueView in-stream ad?

A) Add a frequency cap

B) All of the listed answers are correct

C) Include a strong call-to-action so the viewer knows what to do

D) Use at least 3 types of targeting to find out which performs best

Correct answer is:

C) Include a strong call-to-action so the viewer knows what to do

Explanation: Have a clear call-to-action within your ad, and select colors and fonts to match your brand.

14. Which of these can be created to run on the Display Network?

A) VideoPlus ads

B) TrueView and VideoPlus ads

C) Homepage expandable Masthead ads

D) Lightbox ads and TrueView video discovery ads

Correct answer is:

D) Lightbox ads and TrueView Video Discovery ads

Explanations and Referral URLs: Lightbox ads are expandable, rich media display ads that run across the Google Display Network.  https://support.google.com/adwordspolicy/answer/6135143

Video discovery ads appear in places where viewers discover content, like on YouTube search results, next to related videos, on the YouTube homepage, and on partner sites and apps.

https://support.google.com/adwords/answer/2383007

15. How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

A) By using YouTube Analytics

B) By using Google Analytics

C) You can’t measure conversions with the in-stream format

D) By creating an AdWords conversion tracking code

Correct answer is:

D) By creating an AdWords conversion tracking code

Explanation: You can use AdWords conversion tracking to track the number of people who click on a video ad and ultimately perform the desired conversion action. Since video advertising doesn’t always drive immediate conversions, we recommend that you look at view-through conversion data, which shows the number of online conversions that happened within 30 days after a viewer saw, but did not click, your video ad.

16. Which devices can an advertiser target with a mobile video masthead?

A) Android only

B) Both mobile and tablets

C) Mobile only

D) Tablets only

Correct answer is:

B) Both mobile and tablets

Explanation: Similar to the desktop video Masthead, the mobile video Masthead is a native video-based ad format that only requires a YouTube video to create, and appears on the YouTube homepage on mobile and tablet devices. This includes Android and iOS mobile apps as well as m.youtube.com for smartphone and tablets.

17. What’s the maximum length a TrueView video ad can be?

A) 1 minute, 30 seconds

B) There isn’t a time limit

C) 30 seconds

D) 7 minutes

Correct answer is:

B) There isn’t a time limit

Explanation: You can also run videos longer than 30 seconds. You can try longer product demos, customer testimonials, or a how-to video demonstrating your product in action. But you will be charged if a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first.

18. Frequency capping counts include:

A) only impressions that led to clicks

B) all impressions, including those that weren’t viewable

C) all impressions appearing in an ad position of “1”

D) only impressions that were viewable

Correct answer is:

C) all impressions appearing in an ad position of “1”

Explanation: Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.

19. How can an advertiser calculate the view rate of a video campaign?

A) By looking at the percentage of viewers who watched the video until the last quartile

B) By dividing the number of views by the number of impressions

C) By dividing the number of impressions by the number of clicks

D) By dividing the number of clicks by the number of views

Correct answer is:

B) By dividing the number of views by the number of impressions

Explanation: View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube or the Display Network. It is calculated by dividing the number of views by the number of impressions.

20. True or False: IP address exclusion is not available for TrueView campaigns

A) False

B) True

Correct answer is:

B) True

Explanation: IP exclusions aren’t available for video campaigns.

21. To run a TrueView video ad, the video must be uploaded to:

A) any video hosting site

B) YouTube, with the privacy settings changed to “Public” or “Unlisted”

C) an advertiser’s website

D) YouTube, with the privacy settings changed to “Private”

Correct answer is:

B) YouTube, with the privacy settings changed to “Public” or “Unlisted”

22. An advertiser is charged for viewing a TrueView Discovery ad when someone:

A) watches the entire ad

B) watches a TrueView in-stream ad after watching a TrueView in- display ad

C) clicks and views the first frame of the video

D) shares the ad

Correct answer is:

C) clicks and views the first frame of the video

Explanation: Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page.You’ll be charged only when viewers choose to watch your ad by clicking the thumbnail.

23. On average, how long does it take for a video ad to get approved?

A) 1 business day

B) Video ads are instantly eligible to show on YouTube and the Display Network

C) 2 hours

D) 10 business days

Correct answer is:

A) 1 business day

Explanation: After you create or edit an ad, the review process begins automatically. All aspects of your ad are reviewed, including your headline, description, keywords, and website or app. These aspects are reviewed according the AdWords advertising policies. Most ads are reviewed within 1 business day, and some ads are eligible to run while in review.

24. What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

A) 0.2

B) 0.11

C) 0.09

D) 0.02

Correct answer is:

C) 0.09

Explanation: View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).

25. What does linking an AdWords account to a YouTube account allow an advertiser to do?

A) Access additional video reporting metrics

B) All of the listed answers are correct

C) Create call-to-action (CTA) overlays

D) Create a remarketing list

Correct answer is:

B) All of the listed answers are correct

26. Which is a tip for optimizing a TrueView video for viewer engagement?

A) Increase each target group’s bid by 100%

B) Add a call-to-action overlay

C) Add exclusions to the campaign

D) Run both an in-stream and an in-display version of the ad

Correct answer is:

B) Add a call-to-action overlay

Explanation: Call-to-action overlays are eligible to show on any TrueView video ad on YouTube. This feature is available at no extra cost to you, can increase viewer engagement, and add an interesting element to your ads. Also, because they’re associated with the video instead of the ad, call-to-action overlays will show whether your video is triggered through an ad or an organic (unpaid) view.

27. Linking a YouTube channel to a Google+ page lets you:

A) manage one channel from one Google account and let multiple people manage a channel

B) manage one channel from one Google account

C) manage multiple channels from one Google account

D) manage multiple channels from one Google account and let multiple people manage a channel

Correct answer is:

D) manage multiple channels from one Google account and let multiple people manage a channel

28. With a Masthead ad, an advertiser can reserve:

A) YouTube search pages

B) Specific channels

C) The YouTube homepage

D) Specific videos

Correct answer is:

C) The YouTube homepage

Explanation: Masthead ads are reservation based ads. You can run ads on the YouTube homepage.

29. With YouTube Analytics, you can track metrics on:

A) YouTube session length

B) cost-per-channel visit

C) playback locations

D) TrueView ad skip rates

Correct answer is:

C) playback locations

Explanation: The Playback locations report shows the pages or sites that your videos are being viewed on.

30. A click on a companion banner:

A) All of the listed answers are correct

B) counts as a view even if the person hasn’t watched 30 seconds of the ad

C) can direct to a YouTube channel

D) can direct to an external URL

Correct answer is:

A) All of the listed answers are correct

Explanation: Companion banners are optional. They’re also displayed only in certain cases, for example, in the context of a YouTube watch page. They don’t show on embedded players, connected TVs, or game consoles.

A click on a companion banner:

can direct to an external URL or a YouTube channel

counts as a view, even if the viewer hasn’t watched 30 seconds of the ad

31. ______________targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

A) Topic

B) Interest

C) Contextual

D) Placement

Correct answer is:

D) Placement

Explanation:

Placements:  Target unique channels, videos, apps, websites, or placements within websites. For example, you can target an entire high traffic blog or just the homepage of a popular news site. Placements can include:

YouTube channels

YouTube videos

Websites on the Display Network

Apps on the Display Network

32. People are added to an advertiser’s video re-marketing list when they:

A) sign in to YouTube

B) watch, comment on, like, or share the advertiser’s YouTube video

C) watch, comment on, like, or share a competitor’s YouTube video

D) click a text ad in Google search results

Correct answer is:

B) watch, comment on, like, or share the advertiser’s YouTube video

Explanation: You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing.” Remarketing lists are created by first linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:

Viewed any video from a channel

Visited a channel page

Viewed any video (as an ad) from a channel

Liked any video from a channel

Commented on any video from a channel

Shared any video from a channel

Subscribed to a channel

Viewed certain video(s)

Viewed certain video(s) as ad(s)

33. If your client wants a specific reach for a specific price on YouTube, you should use:

A) affinity audiences

B) placement targeting

C) reservation buying

D) TrueView videos ads

Correct answer is:

D) TrueView videos ads

Explanation: By targeting your video ads on YouTube and the Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing.

34. What’s needed for an advertiser to set up a video ad campaign?

A) A budget for creating professional video ads

B) A conversion rate of at least 5% on the Google Search Network

C) A YouTube video

D) A base AdWords budget in addition to pay-per-click costs

The correct answer is:

C) A YouTube video

Explanation: TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. To create a TrueView video ad, your videos must be hosted on YouTube.

35. What are best practices for creating a TrueView in-stream ad?

A) All of the listed answers are correct

B) Provide clear next steps so customers can take action

C) Deliver the most important message early in the video

D) All a call-to-action (CTA) overlay

Correct answer is:

A) All of the listed answers are correct

Explanation: Following are the best practices for creating a TrueView in-stream ad.

Be clear about what your business offers, since the video may be your sole communication with a site’s viewers.

Have a clear call-to-action within your ad, and select colors and fonts to match your brand.

Keep your video short and sweet. Deliver your most important messages early in the video, in case viewers stop watching before it’s over. Play ratesdrop off significantly after 45 seconds.

Provide clear next steps for customers to take after finishing the video. That could be making a purchase, or visiting your website or store.

36. Call-to-action (CTA) overlays are compatible with:

A) TrueView in-stream ads only

B) TrueView in-display ads only

C) TrueView in-display ads that are at least 30 seconds long

D) any TrueView ad format

The correct answer is:

D) any TrueView ad format

Explanation: CTA overlays are available for TrueView in-stream ads or in-display ads. Once someone clicks an in-display ad to watch the video, the CTA shows on the watch page. The CTA overlay appears as soon as the video starts playing, and then collapses to show just the thumbnail image after 15 seconds. On desktop browsers, viewers can hover to expand the CTA. On mobile browsers, viewers can click the thumbnail image or arrow to expand it.

37. Video ads can appear on:

A) Specific YouTube channels

B) All of the listed answers are correct

C) Websites on the Display Network

D) Specific YouTube videos

Correct answer is:

B) All of the listed answers are correct

Explanation: While video ad content must be hosted on YouTube, video ads can appear on YouTube and on video partner sites and apps across the Display Network, including on tablets and mobile devices (depending on your format and settings).

38. A client who wants to advertise before, during, or after popular videos on the Display Network should:

A) create a video ad campaign

B) add a call-to-action (CTA) overlay to video ads

C) add the keyword “video” to relevant campaigns

D) bundle display ads for each target audience

Correct answer is:

create a video ad campaign

Explanation: TrueView video ads under video campaigns give viewers control over which advertisers’ messages they want to see and when. Use this format when you want your video ad to appear before, during, or after other videos on YouTube and the Display Network.

39. __________ads can be created and managed through AdWords.

A) TrueView

B) Masthead

C) TV

D) Reserve-bought

Correct answer is:

A) TrueView

Explanation: You can create TrueView ads in AdWords using the “Video” campaign type. With TrueView ads, you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first. This means that you will only pay when someone chooses to interact with your ad.

40. True or False: You can use contextual targeting with videos.

A) False

B) True

Correct answer is:

B) True

Explanation:  Contextual targeting is the process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Depending on your video ad format, you can show your video ads based on words or phrases keywords related to a YouTube video, YouTube channel, or type of website that your audience is interested in. You can even target your video ads to specific topics on YouTube and the Display Network.

41. Video re-marketing is a way to optimize:

A) conversions

B) video campaigns

C) cost-per-view (CPV) bidding strategies

D) bidding strategies

Correct answer is:

B) video campaigns

Explanation: So, you’ve uploaded your videos to YouTube, and have been running your TrueView campaign for a while. Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals.

42. A viewer can skip watching a TrueView in-stream ad after:

A) 10 seconds

B) 2 seconds

C) 5 seconds

D) 7 seconds

Correct answer is:

C) 5 seconds

Explanation: Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad.

43. True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

A) True

B) False

Correct answer is:

A) True

Explanation: By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.

44. Which of these formats can be booked cross-screen (mobile and desktop)?

A) Rich Media Custom Mastheads

B) Video Mastheads

C) Rich Media Layouts Mastheads

D) Video Media Layout Mastheads

Correct answer is:

B) Video Mastheads

Explanation: Google offers a variety of video formats to meet advertisers’ brand needs. These run seamlessly cross-screen:

Video Masthead — Including optional interactivity

TrueView in-stream ads — Skippable pre-rolls and mid-rolls, including optional interactivity features

Reserve in-stream ads — Reservation-booked skippable (In-Stream Select) and non-skippable (standard in-stream) pre- and mid-rolls

TrueView Video Discovery ads — Banner template with video thumbnail and text description that drives YouTube video watch page

45. True or False: Advertisers can set bids per ad format

A) True

B) False

Correct answer is:

A) True

46. ____________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

A) Companion banners

B) TrueView Video Discovery ads

C) YouTube Mastheads

D) Companion Mastheads

Correct answer is:

A) Companion banners

Explanation: A clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer).Companion banners are optional. They’re also displayed only in certain cases, for example, in the context of a YouTube watch page. They don’t show on embedded players, connected TVs, or game consoles.

47. Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

A) The targeting options that were used

B) Clickthrough rate (CTR) and cost-per-click (CPC)

C) View rate and cost-per-click (CPC)

D) View rate, cost-per-view (CPV), and follow-on views

Correct answer is:

D) View rate, cost-per-view (CPV), and follow-on views

Explanation: So, you’ve uploaded your videos to YouTube, and have been running your TrueView campaign for a while. Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals. For example:

If you find that your video ad’s view rate is lower than ads in your other campaigns, you can adjust your campaigns for a higher view rate.

If your cost-per-view (CPV) is higher than your target CPV and you’re willing to reach a broader audience, try adjusting to a lower CPV.

If you’re not achieving your clickthrough rate (CTR) or CPV goals (and are paying much less), you can consider increasing your CPV or CTR.

48. Video advertising on YouTube lets you:

A) use free video analytics

B) use pay-per-report analytics and pay for click-through only

C) pay a single monthly fee

D) use pay-per-report analytics and pay a single monthly fee

Correct answer is:

A) use free video analytics

Explanation: Figure out if you’re reaching the right audience. Check your AdWords account to track views, costs, and budget details. Visit the “Analytics” tab in your YouTube account, or check your Video Analytics in AdWords, to learn more about your viewers.

49. Which can be done in YouTube Analytics?

A) Check the conversion volume

B) Check engagement reports

C) Check the count of TrueView earned actions

D) Create remarketing lists

Correct answer is:

B) Check engagement reports

50. True or False: Video ads may appear in videos marked “Private” on YouTube.

A) True

B) False

Correct answer is:

B) False

Explanation: All videos must be publicly available to be used for video advertising.

51. In which TrueView format(s) can an advertiser use a companion banner?

A) In-stream and in-display

B) All of the listed answers are incorrect

C) In-stream

D) In-display

Correct answer is:

C) In-stream

Explanation: A clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer).

52. Video ads can run on:

A) YouTube only

B) YouTube and the Display Network

C) The Display Network and video partner sites and apps

D) YouTube and video partner sites and apps

Correct answer is:

D) YouTube and video partner sites and apps

Explanation: Video ads can appear on YouTube and on video partner sites and apps across the Display Network.

53. What does average view frequency measure?

A) All of the listed answers are incorrect

B) The average number of times people have viewed the ad

C) The average number of channel views

D) The average view rate for the ad

Correct answer is:

B) The average number of times people have viewed the ad

Explanation: The typical number of times that someone viewed your ad over a given time period. For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.

54. Which can an advertiser include in a TrueView video ad to increase interactivity?

A) A scrolling banner

B) An animated GIF

C) A card

D) A blinking border

Correct answer is:

C) A card

55. A TrueView Video discovery ad needs to be:

A) There isn’t a time limit

B) about 2 minutes

C) less than 30 seconds

D) more than 30 seconds

Correct answer is:

A) There isn’t a time limit

Explanation: Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page. You’ll be charged only when viewers choose to watch your ad by clicking the thumbnail.

56. The best way to reserve an ad is to:

A) Create a reservation campaign in AdWords

B) Contact a Google sales representative

C) Create a standard video campaign

D) Enter specifications on the “Reservation” tab

Correct answer is:

B) Contact a Google sales representative

Explanation:  As an advertiser or ad agency, you can buy placements on a reservation basis-instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.

57. Which ad rotation option can’t be used for video campaigns?

A) Rotate evenly

B) Optimize for clicks

C) Optimize for conversions

D) Optimize for views

Correct answer is:

B) Optimize for clicks

Explanation: “Optimize for clicks is not available in video campaigns.”

58. True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

A) True

B) False

Correct answer is:

B) False

Explanation: Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. You pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first.

59. TrueView in-stream ads and Video Discovery ads appear, respectively:

A) before videos and as clickable thumbnails

B) as clickable thumbnails and before videos

C) to the left and right of videos

D) at the top and bottom of videos

Correct answer is:

A) before videos and as clickable thumbnails

Explanation: TrueView Video Discovery ads includes the following old formats:

YouTube Promoted Videos overlay

Promoted videos suggestions and related videos

TrueView in-stream videos can appear on YouTube watch pages and on video partner sites and apps in the Google Display Network.

60. When is someone added to an advertiser’s video re-marketing list?

A) When she clicks the ad

B) When she purchases something from the advertiser’s website

C) When she views the ad for the second time

D) When she views the ad

Correct answer is:

D) When she views the ad

Explanation: The person cannot be added in the remarketing list until any action taken. Remarketing lists are created by linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:

People who watch any of your videos

People who take an action (like, dislike, comment, or share) on any of your videos

People who view your video as a TrueView video ad

People who visit or subscribe to your YouTube channel

Subscribed to a channel

Viewed certain video(s)

Viewed certain video(s) as ad(s)

61. Why is average view frequency important to measure?

A) It lets you continually track conversions

B) It tells you how many people are viewing the ad

C) It shows you how engaged people are with the ad

D) It shows how often the average person sees or interacts with the ad

Correct answer is:

D) It shows how often the average person sees or interacts with the ad

Explanation: The typical number of times that someone viewed your ad over a given time period.For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.

62. TrueView Video Discovery ads run on:

A) The Search Network and the Display Network

B) The YouTube Network

C) The Display Network

D) YouTube video and search pages and the Display Network, home page, channel, watch page

Correct answer is:

D) YouTube video and search pages and the Display Network

Explanation: TrueView Video Discovery ads appear on YouTube-related videos search results pages; the video opens on a YouTube watch or channel page, Video partner sites and apps on the GDN

63. TrueView campaigns can help advertisers optimize for:

A) conversions

B) views and engagements

C) clicks

D) impressions

Correct answer is:

B) views and engagements

Explanation: Adding interactive elements can create opportunities for viewers to engage with your brand on a deeper level, beyond watching and enjoying your video ad. Making your video ads interactive can also help you tailor your ads to better achieve specific advertising goals, such as driving app installs, product purchases, or visits to your website.

64. True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.

A) False

B) True

The correct answer is:

B) True

Explanation: Yes, both formats can be in same campaign but in different ad groups. TrueView ad groups will each be assigned a format (either in-stream or in-display), and can contain only ads of that same format. For example, a TrueView in-stream ad group can contain only in-stream video ads and their associated targeting criteria and bids. Likewise, a TrueView in-display ad group can contain only in-display video ads and their associated targeting criteria and bids. If you want to run multiple formats in the same TrueView video campaign, you will need to create multiple ad groups.

65. The standard companion banner size for TrueView in-stream ads on YouTube is:

A) 300×80

B) 300×600

C) 300×60

D) 300×250

Correct answer is:

C) 300×60

Explanation: Companion banners are optional image banner ads that appear on the top right corner of the watch page for the duration of the content video. When an in-stream video ad ends (or is skipped) the companion banner remains on the YouTube page and the user can click on it at any time. If you choose to include companion banners, be aware that that they’ll display only in the context of a desktop watch page on YouTube. They do not appear on mobile devices, embedded players, connected TVs, or on game consoles.

In some cases, if a custom companion creative (300×60) is not supplied and the ad is a public YouTube hosted video, a video wall companion will be automatically generated which includes information about the channel hosting the video ad.

66. If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

A) only on targeted affinity audiences

B) only when targeted topics and affinity audiences match

C) on targeted topics and affinity audiences

D) only on targeted topics

Correct answer is:

C) on targeted topics and affinity audiences

Explanation: If we use affinity audience, the ad may be shown to the visitor, having immense interest in our product. In this case the can be shown on the pages irrelevant to our keyword, because we are targeting the audience. The audience who has seen the relevant pages earlier and shown the interest to similar products. That is why they are being added in affinity audience. Now, when we target topics, the ad will be shown on the relevant pages. Because we are targeting topics, that are associated with page.

67. An advertiser can:

A) re-market video ads from the Google Search Network on the Google Display Network

B) target viewers who are watching competitors’ ads on YouTube

C) optimize re-marketing by raising bids on topics or channels that generate the greatest ad response

D) combine an AdWords re-marketing list with a video remarketing list

The correct answer is:

C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response

68. Which can’t be added to a TrueView video?

A) A mobile app promo

B) A ticker tape

C) A companion banner

D) A call-to-action overlay

Correct answer is:

B) A ticker tape