Google Video Ad-Words Campaign:
Video ads can help you connect with potential customers in a unique and
memorable way. You can be personal, share your expertise with the world
or put the camera on yourself and explain how your product or service
can benefit your audience.
About the Exam:
This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.
The course has following content to study:
Question Pattern: Multiple Type
Duration: 90 minutes
Queastion: 74 questions
Passing Score: 80% passing score
*Validity period of 12 months
___________________________________________________________________
About the Exam:
This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.
The course has following content to study:
- About video advertising
- Creating ads and campaigns
- Measuring and optimizing performance
Question Pattern: Multiple Type
Duration: 90 minutes
Queastion: 74 questions
Passing Score: 80% passing score
*Validity period of 12 months
___________________________________________________________________
Find below few of the questions which may be asked while taking Google Ad-words Video Certification:
1. What’s an example of a managed placement for a TrueView in-stream ad?
A) A website on the Display Network
B) A specific YouTube video
C) All of the listed answers are correct
D) A YouTube channel
Correct answer is:
C) All of the listed answers are correct
Explanation:
It comes under placement targeting. You can target YouTube channels,
YouTube Videos, Website on the Display Network and Apps on the Display
Network.
2. What is masthead billing based on?
A) Impressions
B) A flat daily fee
C) Impressions and clicks
D) Clicks
Correct answer is:
B) A flat daily fee
Explanation:
As an advertiser or ad agency, you can buy placements on a reservation
basis–instead of through the AdWords auction–when you want to pay based
on the number of impressions (also known as cost-per-thousand
impressions) or per day (cost-per-day). Reservation campaigns also let
you buy impressions at a fixed rate.
3. You can see average video-view duration metrics in the:
A) Google Analytics
B) the “Audience retention” tab in YouTube Analytics
C) reports in AdWords
D) the “Campaigns” tab in AdWords
Correct answer is:
B) the “Audience retention” tab in YouTube Analytics
Explanation:
You can use the Audience retention report to get an overall measure of
how well your video keeps its audience. Use the report to see:
Average view duration for all videos on your channel
Top videos or channels listed by watch time
Audience retention data for a specific video for different timeframes
Relative audience retention for a video compared to the YouTube average for similar videos
4. A TrueView in-stream ad view is counted when a viewer:
A) watches at least 25% of the video
B) watches the video until the last quartile
C) watches at least 30 seconds of the video or completes it
D) watches the video for five seconds or longer
Correct answer is:
C) watches at least 30 seconds of the video or completes it
Explanation:Viewers
can choose to skip the video ad after 5 seconds. If they choose not to
skip the video ad, the YouTube video view count will be incremented when
the viewer watches 30 seconds of the video ad (or the duration if it’s
shorter than 30 seconds) or engages with your video, whichever comes
first.
5. True or False: Advertisers have to implement a code to use the re-marketing feature on AdWords for video.
A) False
B) True
Correct answer is:
A) False
Explanation:
Remarketing lists are created by linking your YouTube account to your
AdWords account. Once you link accounts, you can create remarketing
lists that reach people who have done the following YouTube-related
actions:
People who watch any of your videos
People who take an action (like, dislike, comment, or share) on any of your videos
People who view your video as a TrueView video ad
People who visit or subscribe to your YouTube channel
6. TrueView in-stream ads can appear on:
A) YouTube Mastheads
B) the Google Play Store
C) Google search results and YouTube watch pages
D) YouTube watch pages
Correct answer is:
D) YouTube watch pages
Explanation:
TrueView in-stream video ads can appear on YouTube watch pages and on
videos on partner sites and apps in the Display Network.
7. If someone clicks a TrueView video discovery ad, where do they land?
A) The ad’s destination URL
B) The advertiser’s YouTube masthead
C) The video on the YouTube watch page or advertiser’s channel
D) The advertiser’s website
Correct answer is:
C) The video on the YouTube watch page or advertiser’s channel
Explanation:
Clicking the ad will deliver a user to the YouTube watch or channel
page to view the video rather than playing the video within the ad unit
itself.
8. The most effective way to control the number of times someone sees an ad is by:
A) Monitoring audience retention metrics with YouTube Analytics
B) Setting a lower cost-per-view (CPV) bid at the target group level
C) Lowering bidding levels
D) Setting a frequency cap
Correct answer is:
D) Setting a frequency cap
Explanation:
Frequency is the average number of times a unique user sees your ad in a
position of “1” over a given time period. Use frequency capping to help
control the maximum number of times that you’d like each person to see
your ad on the Display Network.
9. Where would a call-to-action (CTA) overlay show?
A) All of the listed answers are correct
B) On TrueView Video discovery ads
C) On videos on your channel
D) On embedded videos
Correct answer is:
B) On TrueView Video discovery ads
Explanation:
Call-to-action overlays are eligible to show on any TrueView video ad
on YouTube.They’re associated with the video instead of the ad,
call-to-action overlays will show whether your video is triggered
through an ad or an organic (unpaid) view.
10. An advertiser can use a re-marketing tag to target people who’ve:
A) searched on YouTube for videos about products like hers
B) set up multiple YouTube accounts
C) posted videos on YouTube that mention her products
D) subscribed to or unsubscribed from her YouTube channel
Correct answer is:
D) subscribed to or unsubscribed from her YouTube channel
Explanation: Re-marketing lists are created by first linking your YouTube account to
your AdWords account. Once you link accounts, you can create re-marketing
lists that reach people who have done the following YouTube-related
actions:
Viewed any video from a channel
Viewed any video (as an ad) from a channel
Liked any video from a channel
Commented on any video from a channel
Subscribed to a channel
Added any video from a channel to a playlist
11. What are the targeting options for mastheads?
A) Affinity, remarketing, and topics
B) Visitors to the YouTube homepage in a targeted country
C) Affinity and remarketing
D) Topics and remarketing
Correct answer is:
B) Visitors to the YouTube homepage in a targeted country
Explanation:
Affinity and topics targeting are possible but remarketing is not
possible. Most appropriate and close answer is Visitors to the YouTube
homepage in a targeted country.
12. True or False: YouTube re-marketing lists can be used with standard text and display ads.
A)True
B) False
Correct answer is:
A)True
Explanation: You can also use video remarketing lists for standard AdWords text ads or display ads.
13. Which is a best practice for a successful TrueView in-stream ad?
A) Add a frequency cap
B) All of the listed answers are correct
C) Include a strong call-to-action so the viewer knows what to do
D) Use at least 3 types of targeting to find out which performs best
Correct answer is:
C) Include a strong call-to-action so the viewer knows what to do
Explanation: Have a clear call-to-action within your ad, and select colors and fonts to match your brand.
14. Which of these can be created to run on the Display Network?
A) VideoPlus ads
B) TrueView and VideoPlus ads
C) Homepage expandable Masthead ads
D) Lightbox ads and TrueView video discovery ads
Correct answer is:
D) Lightbox ads and TrueView Video Discovery ads
Explanations
and Referral URLs: Lightbox ads are expandable, rich media display ads
that run across the Google Display Network. https://support.google.com/
Video
discovery ads appear in places where viewers discover content, like on
YouTube search results, next to related videos, on the YouTube homepage,
and on partner sites and apps.
15. How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
A) By using YouTube Analytics
B) By using Google Analytics
C) You can’t measure conversions with the in-stream format
D) By creating an AdWords conversion tracking code
Correct answer is:
D) By creating an AdWords conversion tracking code
Explanation:
You can use AdWords conversion tracking to track the number of people
who click on a video ad and ultimately perform the desired conversion
action. Since video advertising doesn’t always drive immediate
conversions, we recommend that you look at view-through conversion data,
which shows the number of online conversions that happened within 30
days after a viewer saw, but did not click, your video ad.
16. Which devices can an advertiser target with a mobile video masthead?
A) Android only
B) Both mobile and tablets
C) Mobile only
D) Tablets only
Correct answer is:
B) Both mobile and tablets
Explanation:
Similar to the desktop video Masthead, the mobile video Masthead is a
native video-based ad format that only requires a YouTube video to
create, and appears on the YouTube homepage on mobile and tablet
devices. This includes Android and iOS mobile apps as well as m.youtube.com for smartphone and tablets.
17. What’s the maximum length a TrueView video ad can be?
A) 1 minute, 30 seconds
B) There isn’t a time limit
C) 30 seconds
D) 7 minutes
Correct answer is:
B) There isn’t a time limit
Explanation:
You can also run videos longer than 30 seconds. You can try longer
product demos, customer testimonials, or a how-to video demonstrating
your product in action. But you will be charged if a viewer watches 30
seconds of your video (or the duration if it’s shorter than 30 seconds)
or interacts with your video, whichever comes first.
18. Frequency capping counts include:
A) only impressions that led to clicks
B) all impressions, including those that weren’t viewable
C) all impressions appearing in an ad position of “1”
D) only impressions that were viewable
Correct answer is:
C) all impressions appearing in an ad position of “1”
Explanation:
Frequency is the average number of times a unique user sees your ad in a
position of “1” over a given time period. Use frequency capping to help
control the maximum number of times that you’d like each person to see
your ad on the Display Network.
19. How can an advertiser calculate the view rate of a video campaign?
A) By looking at the percentage of viewers who watched the video until the last quartile
B) By dividing the number of views by the number of impressions
C) By dividing the number of impressions by the number of clicks
D) By dividing the number of clicks by the number of views
Correct answer is:
B) By dividing the number of views by the number of impressions
Explanation:
View rate is similar to click-through rate (CTR), but instead of
measuring clicks, it counts people who viewed your video ad after seeing
it on YouTube or the Display Network. It is calculated by dividing the
number of views by the number of impressions.
20. True or False: IP address exclusion is not available for TrueView campaigns
A) False
B) True
Correct answer is:
B) True
Explanation: IP exclusions aren’t available for video campaigns.
21. To run a TrueView video ad, the video must be uploaded to:
A) any video hosting site
B) YouTube, with the privacy settings changed to “Public” or “Unlisted”
C) an advertiser’s website
D) YouTube, with the privacy settings changed to “Private”
Correct answer is:
B) YouTube, with the privacy settings changed to “Public” or “Unlisted”
22. An advertiser is charged for viewing a TrueView Discovery ad when someone:
A) watches the entire ad
B) watches a TrueView in-stream ad after watching a TrueView in- display ad
C) clicks and views the first frame of the video
D) shares the ad
Correct answer is:
C) clicks and views the first frame of the video
Explanation:
Your ad consists of a thumbnail image from your video with some text.
While the exact size and appearance of the ad may vary depending on
where it appears, video discovery ads always invite people to click to
watch the video. The video then plays on the YouTube Watch page or on
your channel page.You’ll be charged only when viewers choose to watch
your ad by clicking the thumbnail.
23. On average, how long does it take for a video ad to get approved?
A) 1 business day
B) Video ads are instantly eligible to show on YouTube and the Display Network
C) 2 hours
D) 10 business days
Correct answer is:
A) 1 business day
Explanation:
After you create or edit an ad, the review process begins
automatically. All aspects of your ad are reviewed, including your
headline, description, keywords, and website or app. These aspects are
reviewed according the AdWords advertising policies. Most ads are
reviewed within 1 business day, and some ads are eligible to run while
in review.
24. What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
A) 0.2
B) 0.11
C) 0.09
D) 0.02
Correct answer is:
C) 0.09
Explanation:
View rate shows you the number of views or engagements your video ad
receives divided by the number of times your ad is shown (video and
thumbnail impressions).
25. What does linking an AdWords account to a YouTube account allow an advertiser to do?
A) Access additional video reporting metrics
B) All of the listed answers are correct
C) Create call-to-action (CTA) overlays
D) Create a remarketing list
Correct answer is:
B) All of the listed answers are correct
26. Which is a tip for optimizing a TrueView video for viewer engagement?
A) Increase each target group’s bid by 100%
B) Add a call-to-action overlay
C) Add exclusions to the campaign
D) Run both an in-stream and an in-display version of the ad
Correct answer is:
B) Add a call-to-action overlay
Explanation:
Call-to-action overlays are eligible to show on any TrueView video ad
on YouTube. This feature is available at no extra cost to you, can
increase viewer engagement, and add an interesting element to your ads.
Also, because they’re associated with the video instead of the ad,
call-to-action overlays will show whether your video is triggered
through an ad or an organic (unpaid) view.
27. Linking a YouTube channel to a Google+ page lets you:
A) manage one channel from one Google account and let multiple people manage a channel
B) manage one channel from one Google account
C) manage multiple channels from one Google account
D) manage multiple channels from one Google account and let multiple people manage a channel
Correct answer is:
D) manage multiple channels from one Google account and let multiple people manage a channel
28. With a Masthead ad, an advertiser can reserve:
A) YouTube search pages
B) Specific channels
C) The YouTube homepage
D) Specific videos
Correct answer is:
C) The YouTube homepage
Explanation: Masthead ads are reservation based ads. You can run ads on the YouTube homepage.
29. With YouTube Analytics, you can track metrics on:
A) YouTube session length
B) cost-per-channel visit
C) playback locations
D) TrueView ad skip rates
Correct answer is:
C) playback locations
Explanation: The Playback locations report shows the pages or sites that your videos are being viewed on.
30. A click on a companion banner:
A) All of the listed answers are correct
B) counts as a view even if the person hasn’t watched 30 seconds of the ad
C) can direct to a YouTube channel
D) can direct to an external URL
Correct answer is:
A) All of the listed answers are correct
Explanation:
Companion banners are optional. They’re also displayed only in certain
cases, for example, in the context of a YouTube watch page. They don’t
show on embedded players, connected TVs, or game consoles.
A click on a companion banner:
can direct to an external URL or a YouTube channel
counts as a view, even if the viewer hasn’t watched 30 seconds of the ad
31. ______________targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
A) Topic
B) Interest
C) Contextual
D) Placement
Correct answer is:
D) Placement
Explanation:
Placements:
Target unique channels, videos, apps, websites, or placements within
websites. For example, you can target an entire high traffic blog or
just the homepage of a popular news site. Placements can include:
YouTube channels
YouTube videos
Websites on the Display Network
Apps on the Display Network
32. People are added to an advertiser’s video re-marketing list when they:
A) sign in to YouTube
B) watch, comment on, like, or share the advertiser’s YouTube video
C) watch, comment on, like, or share a competitor’s YouTube video
D) click a text ad in Google search results
Correct answer is:
B) watch, comment on, like, or share the advertiser’s YouTube video
Explanation:
You can show personalized ads to millions of viewers across YouTube and
video partner sites, based on their past interactions with your videos
or YouTube channel. This is known as “video remarketing.” Remarketing
lists are created by first linking your YouTube account to your AdWords
account. Once you link accounts, you can create remarketing lists that
reach people who have done the following YouTube-related actions:
Viewed any video from a channel
Visited a channel page
Viewed any video (as an ad) from a channel
Liked any video from a channel
Commented on any video from a channel
Shared any video from a channel
Subscribed to a channel
Viewed certain video(s)
Viewed certain video(s) as ad(s)
33. If your client wants a specific reach for a specific price on YouTube, you should use:
A) affinity audiences
B) placement targeting
C) reservation buying
D) TrueView videos ads
Correct answer is:
D) TrueView videos ads
Explanation:
By targeting your video ads on YouTube and the Display Network, you can
advertise to consumers at moments that matter. With a wide variety of
targeting methods available to you, such as demographic groups,
interests, placements, and remarketing lists, you can reach specific or
niche audiences based on who they are, what they’re interested in, and
what content they’re viewing.
34. What’s needed for an advertiser to set up a video ad campaign?
A) A budget for creating professional video ads
B) A conversion rate of at least 5% on the Google Search Network
C) A YouTube video
D) A base AdWords budget in addition to pay-per-click costs
The correct answer is:
C) A YouTube video
Explanation:
TrueView video ads are an exciting way to reach and engage your
audience on YouTube and across the web. To create a TrueView video ad,
your videos must be hosted on YouTube.
35. What are best practices for creating a TrueView in-stream ad?
A) All of the listed answers are correct
B) Provide clear next steps so customers can take action
C) Deliver the most important message early in the video
D) All a call-to-action (CTA) overlay
Correct answer is:
A) All of the listed answers are correct
Explanation: Following are the best practices for creating a TrueView in-stream ad.
Be clear about what your business offers, since the video may be your sole communication with a site’s viewers.
Have a clear call-to-action within your ad, and select colors and fonts to match your brand.
Keep
your video short and sweet. Deliver your most important messages early
in the video, in case viewers stop watching before it’s over. Play
ratesdrop off significantly after 45 seconds.
Provide clear
next steps for customers to take after finishing the video. That could
be making a purchase, or visiting your website or store.
36. Call-to-action (CTA) overlays are compatible with:
A) TrueView in-stream ads only
B) TrueView in-display ads only
C) TrueView in-display ads that are at least 30 seconds long
D) any TrueView ad format
The correct answer is:
D) any TrueView ad format
Explanation:
CTA overlays are available for TrueView in-stream ads or in-display
ads. Once someone clicks an in-display ad to watch the video, the CTA
shows on the watch page. The CTA overlay appears as soon as the video
starts playing, and then collapses to show just the thumbnail image
after 15 seconds. On desktop browsers, viewers can hover to expand the
CTA. On mobile browsers, viewers can click the thumbnail image or arrow
to expand it.
37. Video ads can appear on:
A) Specific YouTube channels
B) All of the listed answers are correct
C) Websites on the Display Network
D) Specific YouTube videos
Correct answer is:
B) All of the listed answers are correct
Explanation:
While video ad content must be hosted on YouTube, video ads can appear
on YouTube and on video partner sites and apps across the Display
Network, including on tablets and mobile devices (depending on your
format and settings).
38. A client who wants to advertise before, during, or after popular videos on the Display Network should:
A) create a video ad campaign
B) add a call-to-action (CTA) overlay to video ads
C) add the keyword “video” to relevant campaigns
D) bundle display ads for each target audience
Correct answer is:
create a video ad campaign
Explanation:
TrueView video ads under video campaigns give viewers control over
which advertisers’ messages they want to see and when. Use this format
when you want your video ad to appear before, during, or after other
videos on YouTube and the Display Network.
39. __________ads can be created and managed through AdWords.
A) TrueView
B) Masthead
C) TV
D) Reserve-bought
Correct answer is:
A) TrueView
Explanation:
You can create TrueView ads in AdWords using the “Video” campaign type.
With TrueView ads, you pay when a viewer watches 30 seconds of your
video (or the duration if it’s shorter than 30 seconds) or interacts
with your video, whichever comes first. This means that you will only
pay when someone chooses to interact with your ad.
40. True or False: You can use contextual targeting with videos.
A) False
B) True
Correct answer is:
B) True
Explanation:
Contextual targeting is the process that matches ads to relevant sites
in the Display Network using your keywords or topics, among other
factors. Depending on your video ad format, you can show your video ads
based on words or phrases keywords related to a YouTube video, YouTube
channel, or type of website that your audience is interested in. You can
even target your video ads to specific topics on YouTube and the
Display Network.
41. Video re-marketing is a way to optimize:
A) conversions
B) video campaigns
C) cost-per-view (CPV) bidding strategies
D) bidding strategies
Correct answer is:
B) video campaigns
Explanation:
So, you’ve uploaded your videos to YouTube, and have been running your
TrueView campaign for a while. Video ads provide a range of viewer
actions that can be measured and tracked so you can better achieve your
advertising goals.
42. A viewer can skip watching a TrueView in-stream ad after:
A) 10 seconds
B) 2 seconds
C) 5 seconds
D) 7 seconds
Correct answer is:
C) 5 seconds
Explanation:
Your video ad plays before, during, or after other videos. After 5
seconds, the viewer has an option to skip the ad.
43. True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.
A) True
B) False
Correct answer is:
A) True
Explanation:
By linking a YouTube channel to an AdWords account, you can access
additional video view statistics, call-to-action (CTA) overlays, and
remarketing and engagement statistics such as earned views.
44. Which of these formats can be booked cross-screen (mobile and desktop)?
A) Rich Media Custom Mastheads
B) Video Mastheads
C) Rich Media Layouts Mastheads
D) Video Media Layout Mastheads
Correct answer is:
B) Video Mastheads
Explanation: Google offers a variety of video formats to meet advertisers’ brand needs. These run seamlessly cross-screen:
Video Masthead — Including optional interactivity
TrueView in-stream ads — Skippable pre-rolls and mid-rolls, including optional interactivity features
Reserve
in-stream ads — Reservation-booked skippable (In-Stream Select) and
non-skippable (standard in-stream) pre- and mid-rolls
TrueView Video Discovery ads — Banner template with video thumbnail and text description that drives YouTube video watch page
45. True or False: Advertisers can set bids per ad format
A) True
B) False
Correct answer is:
A) True
46. ____________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
A) Companion banners
B) TrueView Video Discovery ads
C) YouTube Mastheads
D) Companion Mastheads
Correct answer is:
A) Companion banners
Explanation:
A clickable thumbnail image that accompanies a TrueView in-stream ad.
On a YouTube page, it appears next to the ad, in the top right corner
(on a desktop computer).Companion banners are optional. They’re also
displayed only in certain cases, for example, in the context of a
YouTube watch page. They don’t show on embedded players, connected TVs,
or game consoles.
47. Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
A) The targeting options that were used
B) Clickthrough rate (CTR) and cost-per-click (CPC)
C) View rate and cost-per-click (CPC)
D) View rate, cost-per-view (CPV), and follow-on views
Correct answer is:
D) View rate, cost-per-view (CPV), and follow-on views
Explanation:
So, you’ve uploaded your videos to YouTube, and have been running your
TrueView campaign for a while. Video ads provide a range of viewer
actions that can be measured and tracked so you can better achieve your
advertising goals. For example:
If you find that your video
ad’s view rate is lower than ads in your other campaigns, you can adjust
your campaigns for a higher view rate.
If your cost-per-view
(CPV) is higher than your target CPV and you’re willing to reach a
broader audience, try adjusting to a lower CPV.
If you’re not
achieving your clickthrough rate (CTR) or CPV goals (and are paying much
less), you can consider increasing your CPV or CTR.
48. Video advertising on YouTube lets you:
A) use free video analytics
B) use pay-per-report analytics and pay for click-through only
C) pay a single monthly fee
D) use pay-per-report analytics and pay a single monthly fee
Correct answer is:
A) use free video analytics
Explanation:
Figure out if you’re reaching the right audience. Check your AdWords
account to track views, costs, and budget details. Visit the “Analytics”
tab in your YouTube account, or check your Video Analytics in AdWords,
to learn more about your viewers.
49. Which can be done in YouTube Analytics?
A) Check the conversion volume
B) Check engagement reports
C) Check the count of TrueView earned actions
D) Create remarketing lists
Correct answer is:
B) Check engagement reports
50. True or False: Video ads may appear in videos marked “Private” on YouTube.
A) True
B) False
Correct answer is:
B) False
Explanation: All videos must be publicly available to be used for video advertising.
51. In which TrueView format(s) can an advertiser use a companion banner?
A) In-stream and in-display
B) All of the listed answers are incorrect
C) In-stream
D) In-display
Correct answer is:
C) In-stream
Explanation:
A clickable thumbnail image that accompanies a TrueView in-stream ad.
On a YouTube page, it appears next to the ad, in the top right corner
(on a desktop computer).
52. Video ads can run on:
A) YouTube only
B) YouTube and the Display Network
C) The Display Network and video partner sites and apps
D) YouTube and video partner sites and apps
Correct answer is:
D) YouTube and video partner sites and apps
Explanation: Video ads can appear on YouTube and on video partner sites and apps across the Display Network.
53. What does average view frequency measure?
A) All of the listed answers are incorrect
B) The average number of times people have viewed the ad
C) The average number of channel views
D) The average view rate for the ad
Correct answer is:
B) The average number of times people have viewed the ad
Explanation:
The typical number of times that someone viewed your ad over a given
time period. For example, if your video ad’s average view frequency is
1.49, it means that someone viewed your ad about one and a half times
during a specific period. Ideally, the average view frequency should be
closer to 1 because, typically, people don’t want to view ads more than
once.
54. Which can an advertiser include in a TrueView video ad to increase interactivity?
A) A scrolling banner
B) An animated GIF
C) A card
D) A blinking border
Correct answer is:
C) A card
55. A TrueView Video discovery ad needs to be:
A) There isn’t a time limit
B) about 2 minutes
C) less than 30 seconds
D) more than 30 seconds
Correct answer is:
A) There isn’t a time limit
Explanation:
Your ad consists of a thumbnail image from your video with some text.
While the exact size and appearance of the ad may vary depending on
where it appears, video discovery ads always invite people to click to
watch the video. The video then plays on the YouTube Watch page or on
your channel page. You’ll be charged only when viewers choose to watch
your ad by clicking the thumbnail.
56. The best way to reserve an ad is to:
A) Create a reservation campaign in AdWords
B) Contact a Google sales representative
C) Create a standard video campaign
D) Enter specifications on the “Reservation” tab
Correct answer is:
B) Contact a Google sales representative
Explanation:
As an advertiser or ad agency, you can buy placements on a reservation
basis-instead of through the AdWords auction–when you want to pay based
on the number of impressions (also known as cost-per-thousand
impressions) or per day (cost-per-day). Reservation campaigns also let
you buy impressions at a fixed rate.
57. Which ad rotation option can’t be used for video campaigns?
A) Rotate evenly
B) Optimize for clicks
C) Optimize for conversions
D) Optimize for views
Correct answer is:
B) Optimize for clicks
Explanation: “Optimize for clicks is not available in video campaigns.”
58. True
or False: With TrueView in-stream video ads, the advertiser pays when
someone hovers their cursor over the ad for 5 seconds.
A) True
B) False
Correct answer is:
B) False
Explanation:
Your video ad plays before, during, or after other videos. After 5
seconds, the viewer has an option to skip the ad. You pay when a viewer
watches 30 seconds of your video (or the duration if it’s shorter than
30 seconds) or interacts with your video, whichever comes first.
59. TrueView in-stream ads and Video Discovery ads appear, respectively:
A) before videos and as clickable thumbnails
B) as clickable thumbnails and before videos
C) to the left and right of videos
D) at the top and bottom of videos
Correct answer is:
A) before videos and as clickable thumbnails
Explanation: TrueView Video Discovery ads includes the following old formats:
YouTube Promoted Videos overlay
Promoted videos suggestions and related videos
TrueView in-stream videos can appear on YouTube watch pages and on video partner sites and apps in the Google Display Network.
60. When is someone added to an advertiser’s video re-marketing list?
A) When she clicks the ad
B) When she purchases something from the advertiser’s website
C) When she views the ad for the second time
D) When she views the ad
Correct answer is:
D) When she views the ad
Explanation:
The person cannot be added in the remarketing list until any action
taken. Remarketing lists are created by linking your YouTube account to
your AdWords account. Once you link accounts, you can create remarketing
lists that reach people who have done the following YouTube-related
actions:
People who watch any of your videos
People who take an action (like, dislike, comment, or share) on any of your videos
People who view your video as a TrueView video ad
People who visit or subscribe to your YouTube channel
Subscribed to a channel
Viewed certain video(s)
Viewed certain video(s) as ad(s)
61. Why is average view frequency important to measure?
A) It lets you continually track conversions
B) It tells you how many people are viewing the ad
C) It shows you how engaged people are with the ad
D) It shows how often the average person sees or interacts with the ad
Correct answer is:
D) It shows how often the average person sees or interacts with the ad
Explanation:
The typical number of times that someone viewed your ad over a given
time period.For example, if your video ad’s average view frequency is
1.49, it means that someone viewed your ad about one and a half times
during a specific period. Ideally, the average view frequency should be
closer to 1 because, typically, people don’t want to view ads more than
once.
62. TrueView Video Discovery ads run on:
A) The Search Network and the Display Network
B) The YouTube Network
C) The Display Network
D) YouTube video and search pages and the Display Network, home page, channel, watch page
Correct answer is:
D) YouTube video and search pages and the Display Network
Explanation:
TrueView Video Discovery ads appear on YouTube-related videos search
results pages; the video opens on a YouTube watch or channel page, Video
partner sites and apps on the GDN
63. TrueView campaigns can help advertisers optimize for:
A) conversions
B) views and engagements
C) clicks
D) impressions
Correct answer is:
B) views and engagements
Explanation:
Adding interactive elements can create opportunities for viewers to
engage with your brand on a deeper level, beyond watching and enjoying
your video ad. Making your video ads interactive can also help you
tailor your ads to better achieve specific advertising goals, such as
driving app installs, product purchases, or visits to your website.
64. True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.
A) False
B) True
The correct answer is:
B) True
Explanation:
Yes, both formats can be in same campaign but in different ad groups.
TrueView ad groups will each be assigned a format (either in-stream or
in-display), and can contain only ads of that same format. For example, a
TrueView in-stream ad group can contain only in-stream video ads and
their associated targeting criteria and bids. Likewise, a TrueView
in-display ad group can contain only in-display video ads and their
associated targeting criteria and bids. If you want to run multiple
formats in the same TrueView video campaign, you will need to create
multiple ad groups.
65. The standard companion banner size for TrueView in-stream ads on YouTube is:
A) 300×80
B) 300×600
C) 300×60
D) 300×250
Correct answer is:
C) 300×60
Explanation:
Companion banners are optional image banner ads that appear on the top
right corner of the watch page for the duration of the content video.
When an in-stream video ad ends (or is skipped) the companion banner
remains on the YouTube page and the user can click on it at any time. If
you choose to include companion banners, be aware that that they’ll
display only in the context of a desktop watch page on YouTube. They do
not appear on mobile devices, embedded players, connected TVs, or on
game consoles.
In some cases, if a custom companion creative
(300×60) is not supplied and the ad is a public YouTube hosted video, a
video wall companion will be automatically generated which includes
information about the channel hosting the video ad.
66. If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
A) only on targeted affinity audiences
B) only when targeted topics and affinity audiences match
C) on targeted topics and affinity audiences
D) only on targeted topics
Correct answer is:
C) on targeted topics and affinity audiences
Explanation:
If we use affinity audience, the ad may be shown to the visitor, having
immense interest in our product. In this case the can be shown on the
pages irrelevant to our keyword, because we are targeting the audience.
The audience who has seen the relevant pages earlier and shown the
interest to similar products. That is why they are being added in
affinity audience. Now, when we target topics, the ad will be shown on
the relevant pages. Because we are targeting topics, that are associated
with page.
67. An advertiser can:
A) re-market video ads from the Google Search Network on the Google Display Network
B) target viewers who are watching competitors’ ads on YouTube
C) optimize re-marketing by raising bids on topics or channels that generate the greatest ad response
D) combine an AdWords re-marketing list with a video remarketing list
The correct answer is:
C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response
68. Which can’t be added to a TrueView video?
A) A mobile app promo
B) A ticker tape
C) A companion banner
D) A call-to-action overlay
Correct answer is:
B) A ticker tape
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